Bites by the book - Docudrama series
Exploring Romania's taste for drama and great food through its untold stories.Some of them might even be true.
In a category where brands tend to portray local food as an archaic and pastoral affair we created a cinematic mini-series against the backdrop of a gritty, vivid and ludicrous age: interwar Romania. Each episode promotes a different product from Lidl's range of authentic food, while deep-diving into local culture and its myths and characters. Atmosphere and recipes were recreated with Romanian-style ingredients: passion, betrayal, fallen heroes and delightful villains.