The Urban Legends web mini-series
Created as cinematic stories, the four different episodes are a deep-dive into Romanian culture and its myths and characters. Urban legends and the interwar age became a stage for the Lidl’s range of traditional food. Romanians consider this era the last glory age and love to embellish and mystify this period of blazing progress, splendid decadence and authentic tradition. Atmosphere and recipes were recreated in Romanian-style plots containing our traditional…passion, betrayal, fallen heroes and delightful villains.
Shot in the historical city of Sibiu, we looked for authenticity through set design, costumes and hair of the day, yet trying to keep a fresh eye and a contemporary approach as we searched for an alternative, exciting way of portraying our history and our traditional food.