"Sezatoare" 

We started from a simple but powerful idea: today’s factories are the modern-day “șezători”  the traditional Romanian gatherings where people worked, sang, told stories, and built things together. 

The rhythm might’ve changed, the tools are new, but the soul of it? Still there. Still local. Still ours.

Execution

Our challenge was real: production lines aren’t made for cameras. They’re functional, not cinematic. So we looked for another way in. We decided to blend live-action footage from Lidl’s partner factories with rich, handcrafted illustration. This visual mix let us step into the stories behind the machines,  the people, the spirit, the local pride.

Through illustration, we could bring out the warmth and personality of each place. We weren’t just showing how a product is made — we were telling the story of where it comes from, who makes it, and why that matters.